Supporting Families to Make Healthier Food Choices Easier 2026

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Supporting Families to Make Healthier Food Choices Easier
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The urgent need to help families make healthier food choices has never been greater, as the World Obesity Atlas 2026 reveals record rates of childhood obesity in the UK. Tesco recently convened a panel of health charities, nutritionists, and suppliers to tackle this crisis head-on.

Why Healthier Food Choices Matter for Families

Obesity is becoming normalized, with children as young as seven developing type 2 diabetes. Colette Marshall of Diabetes UK warns that poor health is being built into future generations. Nutritionist Rhiannon Lambert highlights that ultraprocessed foods (UPFs) dominate children's diets, while fiber intake falls short.


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Tesco's Commitment to Healthier Options

Tesco has already increased fiber in its own-brand products by 14% and reduced sugar without using sweeteners. By end of 2025, 65% of Tesco food sales were classified as healthy, up from 58% in 2019. Tamara Rajah, group managing director of healthcare at Tesco, says, “We have a responsibility to fill people’s shopping baskets in the right way.”

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Metric 2019 2025
Healthy food sales (%) 58% 65%
Fiber increase in own-brand products Baseline +14%

Key Takeaways for Families

  • Choose whole foods over ultraprocessed options to boost fiber and nutrients.
  • Read labels for hidden sugars and additives, especially in children's yogurts.
  • Cook at home more often to control ingredients and reduce costs.
  • Support retailers like Tesco that prioritize health in product reformulation.

The Role of Policy and Industry

John Maingay of the British Heart Foundation notes 170,000 additional deaths from weight-related cardiovascular disease. The panel agreed that making healthy food choices easier requires industry-wide changes, including reducing UPF marketing and making nutritious food more affordable.

FAQ

How can families make healthier food choices on a budget?

Focus on seasonal produce, frozen vegetables, and legumes. Buying in bulk and planning meals can reduce costs while improving nutrition.

What are ultraprocessed foods and why are they harmful?

UPFs are industrial formulations with additives, low in fiber and nutrients. They are linked to obesity, diabetes, and heart disease, especially in children.

How is Tesco helping reduce childhood obesity?

Tesco has reformulated products to increase fiber, reduce sugar, and remove additives. They aim to make healthy choices the easy choice for families.

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Making healthier food choices doesn't have to be complicated. Start with small swaps, involve your family in meal prep, and choose brands committed to nutrition.

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