Lidl has slashed the price of the Philips 55PQS7801/12 55-inch QLED TV by more than 50%, dropping it from €799 to €377.99. This deal brings a 4K QLED panel with Dolby Atmos and HDR10+ support into budget territory, but there are a few things to know before you add it to your cart.
What Makes This Philips QLED TV Stand Out
The Philips 55PQS7801/12 is a 55-inch QLED television with a 4K resolution. Its Quantum Dot layer delivers a wider color volume than conventional LED panels, resulting in more vivid and realistic tones. This means you get richer reds, greens, and blues without washing out details in bright scenes.
HDR support is a key selling point here. The TV is compatible with both HDR10+ and Dolby Vision, so streaming content from major platforms will play with optimized brightness, contrast, and detail frame by frame. That's a big plus for movie nights and binge-watching sessions.

Audio and Smart Features
On the sound front, the Philips 55PQS7801/12 includes Dolby Atmos decoding. While built-in speakers can't fully replicate a surround system, Atmos processing can create a more immersive soundstage with height effects. For a bedroom or small living room, this might be enough to skip a soundbar.
As a smart TV, it runs a familiar operating system (likely Saphi or Android TV, though the source doesn't specify), giving you access to popular streaming apps. The deal is available through Lidl's online store, not in physical supermarkets.
The Catch: No Ambilight
The main drawback for some buyers is the absence of Ambilight, Philips' signature feature that projects colors onto the wall behind the TV. If you're set on Ambilight, you'll need to look at other models. For instance, Amazon currently offers the Philips Ambilight 'The One' 55PUS9010 at 40% off, priced at €579.
That's a significant price jump, but it buys you the immersive bias lighting that many Philips fans love. Whether it's worth the extra cost depends on how much you value that ambient effect.
Who Should Consider This Deal?
This Lidl offer is ideal for shoppers who want a large, high-quality 4K TV without spending a fortune. The QLED panel and broad HDR support make it a strong choice for streaming enthusiasts and casual gamers. However, if you demand the best sound or Ambilight, you might want to explore alternatives. The background to this story is set out in Carrefour Discounts 55-Inch TCL QLED Smart TV with Google TV and Dolby Atmos. A related thread runs through Lidl Sells a Philips 43-Inch QLED Smart TV for Under 325 Euros. Earlier coverage in Philips 65PUS8010 65-Inch TV Drops 54% With Ambilight and Dolby Atmos shows how the argument developed.
- Great value: Over 50% off a 55-inch QLED TV with Dolby Atmos and HDR10+.
- No Ambilight: Philips' signature ambient lighting is missing.
- HDR format support: Works with both HDR10+ and Dolby Vision for optimized streaming.
- Online only: Available through Lidl's website, not in stores.
- Alternative: Philips Ambilight 'The One' 55PUS9010 is €579 on Amazon (40% off).
How It Compares to the Ambilight Model
| Feature | Philips 55PQS7801/12 (Lidl) | Philips Ambilight 'The One' 55PUS9010 (Amazon) |
|---|---|---|
| Price | €377.99 | €579 |
| Discount | Over 50% off (from €799) | 40% off |
| Panel | 55-inch QLED, 4K | 55-inch LED, 4K |
| HDR | HDR10+ and Dolby Vision | HDR10+ and Dolby Vision |
| Audio | Dolby Atmos | Dolby Atmos |
| Ambilight | No | Yes (3-sided) |
As the table shows, the Lidl deal sacrifices Ambilight but gains a QLED panel and a much lower price. The Amazon model offers Ambilight but uses a standard LED panel. Both support the same HDR formats and Dolby Atmos, so the choice comes down to whether you prioritize picture quality (QLED) or ambient lighting (Ambilight). A closer look at the same subject appears in LG 65-Inch Mini RGB TV Deal at Carrefour: Save 15% on 4K 144Hz. Anyone following the wider picture can start with Philips 32PQS6901/12 QLED Ambilight TV Hits Lowest Price at €239. The same theme surfaces in Philips 65-Inch QLED TV with Ambilight Drops to Record Low Price at Carrefour, which takes a different angle.
What to Watch Next
Lidl's TV deals are typically limited-time offers, so availability may vary. If you're interested, check the Lidl online store soon. Also, keep an eye on Amazon's Philips promotions, as discounts on the Ambilight model may fluctuate. Before buying, confirm the return policy and warranty details, especially for online purchases. Context on how this played out before sits in Hisense E7Q Pro 55" QLED TV at Outlet Price: 144Hz Gaming and Dolby Vision. A companion piece, Amazon Deal: 75-Inch Philips Ambilight QLED TV for Home Theater, approaches the same subject from another angle.
FAQ
Does the Philips 55PQS7801/12 have Ambilight?
No, this model does not include Ambilight. If you want Ambilight, consider the Philips Ambilight 'The One' 55PUS9010, which is currently on sale at Amazon for €579.
What HDR formats does this TV support?
It supports both HDR10+ and Dolby Vision, ensuring optimized brightness and contrast for streaming content on major platforms.
Is this TV good for gaming?
The source doesn't specify gaming features like HDMI 2.1 or low input lag. However, the 4K QLED panel and HDR support should provide a good visual experience for casual gaming.
Where can I buy the Philips 55PQS7801/12 at this price?
The deal is available through Lidl's online store. It's not sold in physical Lidl supermarkets, so you'll need to order online.